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I’m a facebook addict, I’ll admit it. I resisted for as long as I could, but once we at InterfaithFamily.com started to build our new website which will include social networking technologies (coming out later this year) I had to log on. And now, I’m hooked.
It’s not the need to know how many places people have visited or that someone is drinking their morning coffee right this minute. It’s more than that. It’s being able to keep in touch with people, share simchas (joyous events) with friends and family through the pictures they upload, find out what friends who live far away are doing without having to play telephone tag to keep up with them, and even make plans with friends and family locally. It’s also being able to tell people who you are and what you believe in through the groups you belong to and the pages you connect with.
Over the past couple of weeks, I have been working on creating InterfaithFamily.com’s presence on Facebook. It’s another way for us to reach out to people who can benefit from our resources, but may not know we exist. All our new content and blog entries are being fed to the page. We also send updates through Facebook to fans when a new email newsletter goes out or when we launch a new contest. Come visit our page, become a fan, take our poll or just drop us a note on our wall! We’d love to hear from you.
Two weeks ago, Rabbi Kerry Olitzky and Levi Fishman of the Jewish Outreach Institute wrote an op-ed for The Jewish Week about how 2008 was a year of advances in the field of outreach. 2008 may have been a good year for outreach, but 2009 looks like it could be far different.
The big difference in 2009 will be funding–or rather, the lack of it. A number of financial supporters of outreach have been hurt by Bernard Madoff’s $50 billion investment fraud. One small foundation that focused on engaging the unaffiliated in Boston’s North Shore closed down in mid-December; more recently, the Picower Foundation, a much larger foundation that funded both us and JOI, closed its doors after its nearly billion-dollar endowment was wiped out. Because of the complexities of the investments involved, the full impact of the scandal on the Jewish non-profit world has yet to be determined.
Last night, on NECN (New England Cable News), our CEO, Ed Case, spoke about the impact of the Madoff scandal on IFF’s fortunes, and Jewish non-profits in general: