The “Communal Welcome Mat”


Adam Bronfman, managing director of the Samuel Bronfman Foundation (one of our funders), has written an important essay for The Forward titled “Let’s Put Out a Communal Welcome Mat.”

Adam, grandson of Samuel, founder of the Seagram’s liquor conglomerate, considers himself both an “insider” and an “outsider” in the Jewish world:

My Jewish education was limited as a child. I did not participate in communal or institutional Jewish life. The concept that I would need to marry-in to be accepted was never discussed.

I married the non-Jewish woman I fell in love with as a teenager, and we have raised four wonderful children. We have enjoyed an exclusively Jewish home for the better part of the last 18 years.

If not for my status as a “Bronfman,” my connection to the Jewish world would be much more tenuous. Where do I fit in? What is my place in the Jewish world and in my Jewish community?

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Innovative Outreach Ideas

Our recent conference gathered 40 outreach professionals who are mostly doing the most established kinds of outreach: couples counseling and family education. But what are some new directions for outreach?

One idea comes from the Harold Grinspoon Foundation, which operates the “PJ Library,” a project that mails a year’s worth of free, age-appropriate Jewish children’s books and CDs to less-affiliated families with children, most of whom are interfaith families.

The PJ Library operates in 35 communities across the country. A recent survey showed that most of the families owned virtually no Jewish books before joining the program and now 75% of them read the PJ Library books to their children once a week or more. To extend the successful program into more communities, the Grinspoon Foundation has offered to match up to $100,000 raised for the program in any community by June 30, 2007.

I’ve also recently been in touch with one of the actors in “Both Sides of the Family,” a one-act play about intermarriage by Maryann Elder Goldstein that premiered in Cleveland in December. The play explores interfaith marriage through the lens of two characters: one, a divorced Jewish man remarried to a Christian woman who is raising his second family Christian, the other, a Christian woman raising her daughter Jewish with her Jewish husband. Well-written and well-acted, the play poignantly explores the challenges, both internal and social, that intermarried families face.

The small company that put on the play is looking to turn it into a roadshow in different Jewish communities. It could spark some very interesting conversations.

Our First Ever Conference of Outreach Professionals


Last week was blog-free because I was at’s first-ever conference, a retreat for outreach professionals called “Nurturing Outreach: Embracing the Other, Taking Care of Ourselves.” Taking place at the Capital Camps and Retreat Center in Waynesboro, Pa., it was the first-ever national conference for professionals working exclusively in outreach to interfaith families.

More than 50 people attended, including:

  • every regional director of outreach for the Reform movement;
  • the national director of outreach for the Reform movement, Kathy Kahn;
  • Rabbi Chuck Simon, the head of the Federation of Jewish Men’s Clubs, who has been doing pioneering outreach work in the Conservative movement for years;
  • Rabbi Samuel Gordon, the founding rabbi of Congregation Sukkat Shalom in Illinois, a congregation that caters to the needs of interfaith families;
  • Rosanne Levitt, the creator of Interfaith Connection at the JCC of San Francisco, one of the first outreach programs in the country (1986);
  • Rabbi Gary Schoenberg and Rabbi Laurie Rutenberg, the creators of Gesher, an innovative 17-year-old outreach program in Portland, Ore., that immerses unaffiliated Jews in home-based Jewish celebrations;
  • and other longtime veterans of the field, like Debbie Antonoff, Dawn Kepler, Karen Kushner and Lynn Wolfe.

Among the highlights were a Biblical text study of midrash relating to intermarriage, led by Rabbi Brian Field; a session on research on outreach and intermarriage, led by Dr. Sherry Israel of Brandeis University; and a model outreach program visioning session. One of the most exciting developments was the broad-based support–the hunger, really–for a national organization of outreach professionals. Many of the people who work in outreach work in isolation, with little professional respect and for not much pay, and an organization could help them connect and share information in a way they haven’t done before. It could also potentially advocate for them, and the field of outreach in general, among major Jewish funders. As Eve Coulson, former assistant director of the Jewish Outreach Institute and IFF board member, said at the conference, we need to make outreach a fixture in Federation funding, like day schools, camps and Israel.

Judaism Your Way, and “Seventh Heaven”


The Intermountain Jewish News has a great article on Rabbi Brian Field, who leads Judaism Your Way, an innovative “synagogue without walls” based in Denver, Colo.

Judaism Your Way targets unaffiliated Jews, but it’s clear that Field’s passion is engaging the intermarried. He officiates at interfaith weddings without making any demands that the non-Jewish partner convert. It’s not a radical stance, but it is in opposition to the position of the local rabbinical association. Judaism Your Way’s services include wedding ceremonies between Jews and non-Jews, baby namings, Bar and Bat Mitzvahs or “alternative coming of age celebrations,” Shabbat services, regular holiday observances, and High Holiday services.

Judaism Your Way functions as an entryway toward Jewish practice, learning and community — if that’s what participants desire.

“One of the things we like to say is that wherever you are along your Jewish journey, we’ll meet you there and help you figure out the next step,” Rabbi Field says.

It’s an accommodating philosophy that sounds eerily similar to the approach used by Chabad.

But Rabbi Field stresses that unlike Chabad or other Jewish outreach groups, Judaism Your Way does not have a Jewish agenda that pulls participants toward more traditional forms of Judaism.

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The Top 50 Rabbis, The Resurgence of Reform Ritual

About two months ago, the Jewish Outreach Institute presented the findings of its “outreach scan” to Jewish professionals in Morris County, New Jersey. To conduct the “outreach scan,” JOI cold calls and emails, and checks out the websites of, institutions in a particular area. The goal is to determine how welcoming–or unwelcoming–an area’s institutions are to unaffiliated Jews, including the intermarried.

I mention it now because JOI’s executive director, our friend, Rabbi Kerry Olitzky, was recently named one of the top 50 rabbis in America by a very unscientific three-man poll published in Newsweek. He ranked 27th, putting him behind such famous rabbis as Harold Kushner and Shmuley Boteach but ahead of such luminaries as Elliot Dorff and Avi Weiss. Rabbis have already started scoffing at the list, but I’m guessing it will draw more attention to the work of many of these rabbis than they’ve ever had before. A few, like Kushner, Boteach and Michael Lerner, already have a well-established presence in the secular non-Jewish world, but many others are names known only to Jewish community insiders. And while the selection process was bizarre (since when do three Hollywood media barons know so much about rabbis?) and the ranking is biased towards the West Coast, all the names that should be on a list like this are on there.
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The Debate is Over

Shaul Kelner, a Jewish studies professor at Vanderbilt University, takes Steven Cohen–and outreach advocates like ourselves, as well–down a notch with his wonderfully sensible op-ed for The Forward.

Essentially, he argues that debating over the value of outreach to the intermarried is misguided because in a pluralist Jewish world, there are spaces where outreach is promoted and there are spaces where it is shunned:

…one would and should expect that the Reform, Conservative and Orthodox movements will each adopt policies tailored to their particular constituencies and ideologies. The same goes for the federations, Jewish community centers and other agencies.

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A Wedding Celebration


Religious differences are of little concern to many interfaith couples until they’re planning a wedding. All of a sudden a relationship that thrived with little to no religious content must face the question of whether the wedding will be in a church, who will officiate and how much–if any–religious content the ceremony will have. In a sense, it’s when couples with partners from two different religious backgrounds become interfaith couples.

Many outreach organizations, including ourselves, attempt to reach these couples during the beautiful but stressful time that precedes the wedding. A terrific example of outreach for these couples is “A Jewish Wedding Fair,” happening next Sunday, Feb. 25, at the Albert L. Schultz Jewish Community Center in Palo Alto, Calif.

Much like typical wedding fairs, it will showcase caterers and bands and include a fashion show, but it will be from a Jewish bent. The bands will be Jewish wedding bands, the artists will be Judaic artists (designers of ketubahs and the like), and organizations from the Jewish community will share information. The fair will also include workshops, many of which are tailored to interfaith couples, including “What Makes a Wedding Jewish?”, “Two Faiths, One Ceremony: A Guide to Interfaith Ceremonies,” and “Finding Your Perfect Fit… in a Rabbi.”

The event is co-sponsored by Project Welcome, the Union for Reform Judaism and the United Synagogue of Conservative Judaism. If the high demand for our rabbinic officiation referral service is any indication, interfaith couples are starved for information about how to include Judaism in the wedding.

Steven Cohen Talks

The coverage of Steven Cohen’s A Tale of Two Jewries continues, with an audio interview with Cohen by JTA editor Lisa Hostein and an op-ed on outreach and intermarriage from Gary Tobin, president of the Institute for Jewish and Community Research.

Responding to a question about what the most “frightening impact” of intermarriage is, Cohen says, “The most frightening impact is that we haven’t yet figured out a way to keep the children… and grandchildren of intermarriage Jewish.” He says the communal response to the problem should have two prongs: persuading Jews to marry Jews, and persuading intermarried couples to raise their children exclusively Jewish. He says he has a mixed opinion on outreach. Some outreach, he says, is great because it brings intermarried couples closer to Judaism, but some he says, “advocates a type of lifestyle that blends Judaism and Christianity.” But he also says, “It’s hard to attribute anything, for well or for good, to outreach.” He says there is no evidence that outreach has helped bring intermarried couples closer to Judaism.
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Conservative day schools to admit children of non-Jewish mothers?

There’s some exciting news from Florida today. According to a JTA story by Sue Fishkoff, the Conservative movement’s Solomon Schechter day schools are considering changing their rules to admit the children of non-Jewish mothers.

It’s not a full sea change in thinking; the schools won’t accept all patrilineals, only those who convert by Bar/Bat Mitzvah age. That’s not the same as the Reform and community day school policy, which accepts children of non-Jewish mothers and Jewish fathers without any conversion conditions.

But it is a very positive development, nonetheless, showing there’s some substance behind United Synagogue Executive Vice President Jerome Epstein’s speech last year announcing a movement-wide initiative to welcome and engage intermarried families.

In Jonathan Tobin’s recent column on the debate over outreach, he set up a dichotomy between inreach and outreach, which is a common tactic of outreach opponents and skeptics. But a development like this collapses the categories; it shows that an exalted form of inreach, the Jewish day school, can also be a form of outreach. It simultaneously socializes Jewish kids together while giving the children of intermarried parents a strong Jewish identity.

We will keep you updated on the progress of this story, because it’s not set in stone that the Solomon Schechter schools will decide on the issue. In March, the former head of the Jewish Theological Seminary, Rabbi Ismar Schorsch, urged the movement’s summer camps to change their policy on patrilineals but no action has been taken.

Sue Fishkoff also wrote a sidebar on how this potential decision would affect Reform and community day schools. The general conclusion? Not much.

What price outreach?

Jonathan Tobin, the editor of Philadelphia’s Jewish Exponent, has written a thoughtful but flawed column on the debate over intermarriage and outreach funding for the Jerusalem Post.

I don’t have a lot of time to respond to his arguments–which are well-thought out and well-argued, as all of Tobin’s writing is–but the essential point seems to be that he fears that all the talk of outreach to intermarried families will overshadow the importance of programs that seek to socialize Jews (such as day schools, Jewish summer camps and birthright israel trips), and the Jewish community will suffer. To his credit, he isn’t against outreach and he feels that the recent survey results from Boston suggest that outreach may be successful. The problem is, he seems to see the message of outreach–and its primary purveyors, like–as an exclusive one, a message that seeks to denigrate efforts to encourage inmarriage.

For the record, IFF has never denigrated inmarriage, encouraged intermarriage or criticized inreach programs like he discusses. Neither have the Reform movement, the Reconstructionist movement or the Jewish Outreach Institute, which Tobin presumable would include in the “outreach lobby” he refers to.
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