At IFF we are always interested in who our users are, and in what they are looking for and whether they find it with us. We’re especially interested in our impact, and so are our funders and Jewish professionals with whom we seek to work: are we changing the attitudes and behaviors of people in interfaith relationships, and of Jewish leaders?
Every two years we do an online user survey – so far, we haven’t had funding to have an independent consultant do an evaluation for us – and we’re issuing a press release today on our 2011 User Survey Report. The results are very, very positive.
Some key points about our users (referring to site visitors who responded to the survey):
• More than 85% are either intermarried, interdating, the parents of intermarried children, or the children of intermarried parents; 14% are professionals. We’d like to reach more men (currently only 19% of users) and children of intermarried parents (currently just 9%).
• 13% come to the site for help finding a rabbi to officiate or co-officiate at their wedding or other life cycle event – reaffirming the importance of our Jewish Clergy Officiation Referral Service.
• Over the past year, we’ve been really ramping up our “how-to-do-Jewish” materials, with booklets, videos, audio files, downloadable blessings, articles and more. In 2011 many more users are coming to the site for those materials – 35% came for information about Jewish holidays, for example, compared to just 25% in 2009. I don’t know whether more are coming because we’re offering more, but clearly there is an interest and need for the kinds of materials we’re providing. Almost half are interested in the booklets that we began to offer in 2010.
• Many users are interested in the social networking-related functions that our Network offers – information about local events (45%), listings of local professionals (40%), meeting other interfaith families online (24%). More than 50% of professional users are interested in the kinds of resource materials and trainings that our Resource Center for Program Providers is offering and developing for clergy, synagogues and other organizations.
• Intermarried couples with children at home report that IFF had positive influence on the factors that we believe lead to Jewish choices: knowledge about Jewish life (79%), interest in Jewish life (72%), and comfort participating in Jewish life (59%), as well as feeling welcomed by Jewish communities (54%).
• Intermarried couples with children at home also report that IFF had positive influence on their Jewish choices, including participation in Jewish rituals and life-cycle events (62-69%), deciding to join a synagogue (34% — up from just 24% in 2009), and deciding to send children to Jewish education classes (32% — up from 25% in 2009).
• Jewish professionals report that IFF has helped them to see interfaith families in a more positive light (71%) and to develop welcoming policies and practices (57%).
• Almost one third of users are interested in workshops for new interfaith couples about how to have religion in their lives and in classes on raising children with Judaism in interfaith families and adding value to their lives through Jewish practices – the programs we will be offering in 2012 as part of our InterfaithFamily/Chicago pilot initiative.
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