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I immediately looked it up, and, well, OY.
Basically, the Israeli government wants to convince its citizens to remain in, or return to, Israel. That’s not so bad – most countries likely share that desire. So the government has launched a campaign, targeting Israelis living in the US. Jeffrey makes some suggestions for great campaign slogans:
How about, “Hey, come back to Israel, because our unemployment rate is half that of the U.S.’s”? Or, “It’s always sunny in Israel”? Or, “Hey, Shmulik, your mother misses you”?
Unfortunately, this isn’t the route taken by Israel’s Ministry of Immigrant Absorption. Instead, they’re running ads that claim Israelis will lose their Jewish identities if they stay in the US too long. Worse,
The Ministry is also featuring on its website a series of short videos that, in an almost comically heavy-handed way, caution Israelis against raising their children in America — one scare-ad shows a pair of Israeli grandparents seated before a menorah and Skypeing with their granddaughter, who lives in America. When they ask the child to name the holiday they’re celebrating, she says “Christmas.” In another ad, an actor playing a slightly-adenoidal, goateed young man (who, to my expert Semitic eye, is meant to represent a typical young American Jew) is shown to be oblivious to the fact that his Israeli girlfriend is in mourning on Yom HaZikaron, Israel’s memorial day.
So here are the videos. The translation of the Hebrew text at the end is mine.
I watched the videos, read the article, and was amazed and disgusted. Forget intermarriage, these ads seem to be saying that Israeli Jews shouldn’t marry American Jews!
I wasn’t sure what else to say about it. Thankfully, Jeffrey came to the rescue there too:
The idea, communicated in these ads, that America is no place for a proper Jew, and that a Jew who is concerned about the Jewish future should live in Israel, is archaic, and also chutzpadik (if you don’t mind me resorting to the vernacular). The message is: Dear American Jews, thank you for lobbying for American defense aid (and what a great show you put on at the AIPAC convention every year!) but, please, stay away from our sons and daughters.
Gross. Shame. Shonde.
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