Some Personal Business, and Some Plain Old Business

Engagement

I would like to share a little news with our faithful readers. Last week while on a vacation in Hawaii, I got engaged to a wonderful non-Jewish woman! We’ve been dating longer than two people of our age should, and you can probably blame me for that. So the whole debate on intermarriage has just gotten a bit more personally meaningful for me, and I’m sure issues in our relationship will occasionally surface on the blog (although I’m not planning on turning this into a play-by-play of our wedding planning. IFF’s wedding blog, which will be coming soon, will be a forum for that.).

In other news…

InterfaithFamily.com is a non-profit but it appears that some entrepreneurs are getting savvy to the profit potential from interfaith couples. Along with the apparently endless number of rabbis and other officiants advertising their services online, two new business ventures that hope to tap the intermarried market recently came to our attention:

  • With This Ring, a wedding magazine aimed at affluent gay, interraccial and interfaith couples, is launching this spring with an initial print run of 100,000.
  • MixedBlessing is a greeting card company that exclusively targets interfaith couples. It was started by Elise Okrend, a Jewish graphic designer. According to the press release:

    Catering to both Jews and Christians at the holidays, she brilliantly bridges Christmas and Hanukkah, careful not to temper or compromise either. MixedBlessing offers up scenes of a savvy urban couple clutching Christmas and Hanukkah shopping bags, a frosty penguin family in swirls of snow in cool blues, a holiday tree and menorah illuminated against a moonlit snow laden forest, playful cats entwined in holiday lights, even a beloved canine sporting a Star of David collar and a crooked Santa hat, just to name a few.

    Greeting cards are a particularly difficult media for communicating a nuanced message on holiday observance, but we’re looking forward to seeing how these cards turn out.

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