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Many rabbis I meet with me tell me that they need more members in their synagogues. They want to retain their current members while adding new members. Congregations have tried different models for making membership more appealing to more people, from suggested donations rather than membership dues to low cost membership for the first year or for people under 30. More and more congregations are going into secular spaces to try to meet potential congregants who may have misconceptions about synagogue membership or may not know all that a community has to offer.
There is much talk about what young professionals need and want. There is more and more talk about what newly empty nesters need and want and how to engage or re-engage them before they walk away from the synagogue where their children were called to the Torah as a bar or bat mitzvah. As a caveat to this thought, I meet so many couples where one partner had grown up at a local congregation but the family had “dropped out” after the bar/bat mitzvah and now they need to find a rabbi for a wedding.
I have been thinking about a possible new model for congregations. This is the Give and Take model of membership. What if congregations said to the wider community that they want people to associate with this congregation because:
The way it works is that the person, couple, or family figures out what yearly financial contribution they can make to help sustain this local house of learning, worship, social justice, and fellowship. The new member then decides what they can give to the community in addition to money. Maybe it is time teaching in the religious school, preschool, or adult education realm. Maybe it is time sharing a background in PR, marketing, branding, website design, etc. Maybe it is time cooking for communal Shabbat and holiday meals. Maybe it is time visiting families with new babies or sitting with someone who has lost a spouse. Maybe it is job counseling. Maybe it is yoga classes. Whatever you do, the synagogue should make use of it. This is the “Give” part of the membership model.
The “Take” part of the membership model involves taking what those feel is a benefit. If people feel that they benefit from having a school for their children and for them to continue to learn about Judaism, then it has to be supported. If people feel that they benefit from communal holiday celebrations, there has to be space, prayer books, leaders, music, and food. People have to figure out what they value and find ways to keep those things running with vibrancy.
I know there is talk about how some people can’t articulate even why to be Jewish. Not only do most young professionals not want to join a synagogue, they feel no reason to enter one, investigate what’s out there, etc. Finding a rabbi for a life cycle event is one thing, but going to a temple is a whole other ball of wax. Judaism and religion are not on their minds. They are thinking about where to live, whether they like their jobs, whether they should marry their partner, how to keep a good relationship with parents. People think about having fun, how to make friends, whether they are happy. People think about the homeless, about their health, about international affairs. The environment, gun control, and whether all women will have access to safe abortions are topics discussed over coffee. People are secular. They don’t think about liberal religion on a daily basis. As I am writing this, I am sitting next to a neighbor at a coffee shop who said, “As a working mom I am just trying to survive!” Volunteering her time at a local temple would not see fathomable.
However, I am convinced that if this model began, and the people who are inclined to take part in the organized Jewish world find meaning in this Give and Take model, then the joy and sense of purpose and connectedness that they would garner from the experience would spread.
You may read this and say that all membership is give and take. You’re right, it is (or should be), but it needs to be made explicit. It needs to be organized with thoughtfulness and individuality.
What do you think? Could this work? Would people feel more engaged and committed in this model?
And through this, I haven’t even mentioned interfaith couples and families. For the partner who didn’t grow up with Judaism and for their extended family and friends who may find themselves at the synagogue, the community this person was actively giving and taking from would hopefully reflect their values and ideals as well. When people are active, not passive participants, their vision becomes reality.
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