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By Jodi Bromberg and Ed Case
A significant upcoming convening may lay the groundwork for something missing from the liberal Jewish community for the past twenty-five years: concerted action by funders and community leaders to engage more interfaith families in Jewish life and community.
InterfaithFamily, in partnership with the Jewish Funders Network and the Jewish Federations of North America, is sponsoring the Interfaith Opportunity Summit: Embracing the New Jewish Reality, on Wednesday October 26, 2016 at the National Museum of American Jewish History in Philadelphia.
The goal of the Summit is to explore – with funders, federations, leaders of Jewish organizations and interfaith family engagement practitioners – the issues that need to be addressed to have more interfaith families engage in Jewish life and community, and begin to build consensus for increased efforts towards that end.
Jewish leaders have repeatedly expressed concern since high intermarriage rates were announced in the early 1990’s. In most fields – day schools, camps, teen engagement, Israel trips, social justice – funders and professionals have joined together to plan, support and execute major programmatic activities to strengthen organizations and expand recruitment.
The field of engaging interfaith families, however, is different, distinguished by the lack of concerted action by funders and professionals. Individual organizations – notably the Reform movement, Big Tent Judaism, and InterfaithFamily – have developed and offered successful programmatic efforts, and generous foundations, federations and individuals have made those efforts possible with financial support. But there has never been concerted action like that in other fields, apart from a proposal for joint action by several foundations in 2008-2009 that failed because of losses dues to Madoff and the economic downturn.
It is interesting to speculate on the reasons why arguably the single most important issue for the liberal Jewish community has not attracted concerted action. It may be that intermarriage is still viewed so negatively by so many that funders and professionals are discouraged from supporting any related efforts that are not designed to discourage or prevent it. Or, that there is simply too wide a chasm between those who wish to prevent or discourage intermarriage and those that seek to embrace and welcome interfaith couples and families – and therefore, no shared understanding of the way forward.
Recent signs, however, indicate a growing shift in attitudes that could support significant concerted action to engage interfaith families – most notably, the award of the Genesis Prize to Michael Douglas in order to highlight the importance of welcoming intermarried families, followed by the Jewish Funders Network/Genesis Prize matching grant initiative to attract increased financial support for those welcoming efforts. In addition, there has been increased attention from organizations like Hillel, and the Union for Reform Judaism’s “Audacious Hospitality” work.
The Interfaith Opportunity Summit will now bring together everyone interested or potentially interested in engaging interfaith families Jewishly – foundations, federations, Jewish organizations and interfaith family engagement practitioners. The initial response to the Summit is another sign of shifting attitudes; in addition to partnering with the JFN and the JFNA, participants in the Summit program include:
Because of the importance of understanding the lived experiences of interfaith families, Summit participants will also hear from millennial children of intermarriage, young interfaith couples, and interfaith families with young children. The grantees of the JFN/Genesis Prize matching grant initiative, and other interfaith family engagement programs, have all been invited to participate and discuss their programs with interested attendees at tables over an extended lunchtime.
The Summit will provide a rich discussion of the issues that need to be addressed to have more interfaith families engage in Jewish life and community. How can Jews and their partners from different faith traditions experience the value of Jewish wisdom, express their spirituality in Jewish settings, and feel included in “the Jewish people?” How can we effectively reach the spectrum of interfaith couples, from those who are seeking to those who are not, through messaging and marketing to interfaith families, and relationship building/community organizing approaches to them? What services and programs are effective entry points and ways to facilitate progress into more engagement, and what promising trends are emerging? How can we address difficult attitude and boundary issues surrounding intermarriage: privileging in-marriage, wedding officiation, ritual participation, and conversion? Can those who say they are “doing both” be included in Jewish life and communities?
The concluding plenary will tie together the preceding sessions and address what a local Jewish community needs to offer to engage interfaith families, and the appropriate roles of general programs aimed at and marketed for everyone, and programs targeted at people in interfaith relationships.
By bringing together funders and organization leaders – people in a position to make things happen – with practitioners in the field, we hope to build consensus on what increased efforts need to be taken to engage interfaith families and to facilitate the possibility of concerted large-scale action towards that goal. We hope that you’ll be there to join the conversation.
Jodi Bromberg is the CEO of InterfaithFamily. Ed Case, the founder of InterfaithFamily, is an independent writer, speaker and consultant. More information about the Interfaith Opportunity Summit program is available here, and registration is available here.
March 31, 2015 is a big day in my life and the life of InterfaithFamily, the organization I founded in 2001 and have led for the last fourteen years: Jodi Bromberg, IFF’s President for the last year and a half, will become CEO, and I will transition to a new Founder role.
I hasten to add that I am not retiring and will continue to work for IFF. I will be focusing primarily on certain fundraising relationships and IFF’s advocacy work, subject to Jodi’s direction. My passion for engaging interfaith families in Jewish life and community is unabated, and there is much work to do.
But I won’t be the person in charge.
This transition is a milestone in a carefully thought out plan developed over the past three years with InterfaithFamily’s Board of Directors. In 2012, spurred largely by the rapid growth of our InterfaithFamily/Your Community model (see more below), I told our Board that while I wanted to continue to work with IFF, it was time for new leadership and to find a successor to be in charge of the organization. After an extensive search, we found Jodi to be the perfect combination of passion for the issue, and great leadership and interpersonal skills. Our expectation was that Jodi would learn about and take on responsibility for our operations and fundraising activities over a period of up to two years, and if successful in that interim period would be elected CEO by the Board. Jodi has done so well that last October, after only a year as IFF’s President, Jodi and I proposed that she become CEO on March 31, and the Board enthusiastically agreed.
We are well aware that the accepted business school and consultant wisdom is that founders of non profit organizations should “get out” when successor CEOs take over. It’s called the “graceful exit” strategy. We are following a minority view, what’s called the “mutual success” strategy, based on successful cases of founders staying on and working productively under the direction of their successors.
Many people say that I should be very proud of what InterfaithFamily has accomplished in the last fourteen years. When we started in 2002 it was me and a half-time editor, Ronnie Friedland, with a budget of about $200,000. Fast forward to 2015, and we have 24 on staff and three open positions, with a 2015 budget of $3.2 million.
IFF started as a web-based resource. We expanded organically in response to “customer” demand, from personal narratives of people in interfaith relationships, to how-to-do-Jewish resources, listings of welcoming Jewish organizations and professionals, our Jewish clergy officiation referral service, and advocacy writing. By 2008, we had 282,000 unique visitors to the site.
I always felt that local services and programs for interfaith families were badly needed, and always thought about InterfaithFamily filling that void. In 2008 and 2009, our then Board chair Mamie Kanfer Stewart and I spent a lot of time working with a group of Jewish family foundations who were developing a plan to “change the paradigm” on intermarriage to the positive. That funder group said that three things were needed: a “world class” website, training of Jewish leaders to be welcoming, and a range of local services and programs. Because of Madoff and a downturn in the economy, their plan was never funded. But it laid out a road map that I was determined to follow.
The original plan was to run IFF/Chicago as a pilot for two years, refine it, and then seek to expand to other communities. But when Jeff Zlot, a lay leader in San Francisco, heard about the pilot, he said, “I want that in the Bay Area.” Coincidentally, the leaders of InterFaithways, a Philadelphia non profit founded by one of my heroes, Leonard Wasserman, expressed interest in merging with IFF. As a result, by mid 2012, I was waking up in the middle of every night with my mind racing with details of the Chicago, San Francisco and Philadelphia projects. That was the point I decided that we needed someone other than me, someone much better suited to manage a rapidly growing organization, to be our CEO.
Since Jodi joined IFF in October 2013 we have continued to expand, opening IFF/Boston in 2013, an affiliate relationship with Cleveland in 2014, IFF/Los Angeles in 2014, and securing funding to open IFF/Atlanta by mid-2015; another major city federation told us just this week that they expect to fund our next IFF/Your Community starting this year. We have a strategic plan to be in nine communities by the end of 2016. My personal hope for the organization is to be in twenty communities over the next five years.
I believe that the InterfaithFamily/Your Community model is the single best available opportunity the liberal Jewish community has to engage significant numbers of interfaith families in Jewish life and community. No one else is offering or proposing to offer anything that compares to our synergistic, national and local, top-down bottom-up approach of national web-based and training resources, and a comprehensive range of services and programs on the ground in local communities.
We are executing well on our very ambitious offerings – traffic to our website grew by 30% in 2014 to over 864,000 unique visitors, and if we grow at half that rate we will reach 1 million visitors in 2015. We have developed a resources and training capability that can now help organizations all over the country be more welcoming, and we are demonstrating impact in our local communities, with thousands of interfaith couples becoming aware of what is available to them in their local Jewish community, building trusted relationships with our staff, and engaging in Jewish learning experiences that build community with other Jewishly-engaged interfaith families. Because of what we do, thousands of young Jews with one Jewish parent are engaging in camps, youth groups, Israel trips and other Jewish learning experiences.
I am highly confident that Jodi Bromberg will lead IFF on this path of continued growth. She has a wonderful way of working with people and working through process that is not my strong suit (to put it mildly). She understands the need to put mechanisms and procedures in place so that the high level of activity and expansion can be controlled and managed well (I would tend to want to do everything myself). She has her own compelling personal story underlying her passion for our cause. IFF’s future will be very bright with Jodi in charge. I look forward to continuing to contribute as best I can.
I have a very long list of people to thank for their part in making InterfaithFamily’s success and growth possible. I’m looking forward to doing that on October 22, when IFF is having an Afternoon of Learning and a reception at which I will be honored, along with another of my heroes, CJP President Barry Shrage. But I would be remiss not to mention Heather Martin, IFF’s Chief Operating Officer, who has put up with me since 2004. Whatever I went out and promised to funders and partners, Heather always made it happen. It would not be an overstatement to say that none of IFF’s growth would have been possible without her involvement. Fortunately, Heather and Jodi have developed a great relationship, making me even more optimistic about IFF’s future.