The other night, my husband was watching arguably his favorite show, Shark Tank. He shouted from the other room (literally, the only other room in our wee Boston apartment), “Lindsey, come see this!” I thought maybe I knew someone on the show. Turned out, in a way, I did. It was a holiday episode featuring some interfaith holiday items, ones I’m familiar with. Pitching his company was Neal Hoffman of Mensch on a Bench—it’s a Hanukkah plush toy that looks like an old rabbi modeled after the Christmas Elf on a Shelf (sound a little scary? One of the Sharks, Barbara Corcoran, pointed out as much, and was ready to give The Mensch a makeover). After Hoffman explained his own interfaith background and made a deal with Sharks Lori Greiner and Robert Herjavec, we caught up with someone from Season 5 who made a deal with his Star of David “Hanukkah Tree Topper.”
I loved that Shark Tank was doing an interfaith episode before Hanukkah, and here at IFF, we don’t tell people they’re doing religion “wrong” or which way is the right way. Whatever way you want to connect with Judaism is great! But we also haven’t been advertising what seem to me to be Christmas items for Jews. Personally, I can see how an interfaith family might end up with all kinds of Jewish items from around their home on their Christmas tree, but something about purchasing a Jewish symbol as a tree topper might cross the line for some people and, truth: makes me cringe a bit. Same with an Elf on the Shelf for Hanukkah. That said, lots of people love it—and I do mean it when I say that you should enjoy any way you like to celebrate the holidays!
Regardless of what any of us think, this episode of Shark Tank drove home the fact that Jewish and interfaith merchandise for the holidays could quickly find their place in our local Target, CVS, maybe even the Christmas Tree Shops. So I may as well weigh in now, and say that if more toys and decorations are being created for Hanukkah, I’d like to see some that are uniquely related to Hanukkah.
Instead of blending Christmas and Hanukkah into one holiday, why not respect them each for what they are, and come up with some fun new ways to celebrate Hanukkah for families of all kinds? Is there a candy menorah? Maybe one that doubles as a musical instrument? Musical candles that play the blessings? An app for kids that’s actually fun and entertaining? Some plush singing Maccabees? If any of you entrepreneurs out there capitalize on any of these ideas, just send the royalty checks my way. Thanks.
What did you think of the Shark Tank episode and interfaith holiday merchandise? If you missed it, you can catch the Battle Over Mensch on a Bench here.