We here at InterfaithFamily believe, like the rabbis of old, that language is extremely important. The rabbis of the Talmud wrote about the power of words. God created the world with words. God said, “Let there be…” and there was. The rabbis said that to embarrass someone was akin to killing their soul (bringing blood to the face). They spoke against lashon harah (gossip—literally the evil tongue). There are prayers about guarding our tongues from evil and our lips from deceit. The Amidah, the central prayer in the Jewish worship service, begins with a line asking God to open our lips that our mouth can declare God’s glory. The old adage, “sticks and stones can break our bones but words can never hurt us” is indeed not very Jewish. The words “thing” and “word” in Hebrew share the same root “d’var” teaching that our words create reality.
It is because words are so important that you may notice that we avoid using the term, “non-Jew” because we don’t promote the idea that someone can be a “non-entity.” We rather say, “someone not Jewish.” You may feel that this is just semantics, but we disagree.
Many Jewish institutions ask people if they are affiliated with a congregation on membership forms and surveys. The Jewish world wants to know who is a member of a synagogue and what behaviors they have as opposed to people who are not members of a synagogue. We are also interested in tracking synagogue membership for dozens of other reasons (although the topic of another blog, I personally believe it is extremely difficult to raise children with Judaism without the help of a congregation or organized community whether school, community center or chavurah).
Here are my top five reasons for not using the word “unaffiliated” anymore:
- This is an insider Jewish professional term that creates even more distance between the paid leaders and the people. Sometimes people do not know what it means to be “affiliated” and thus again on Jewish flyers and brochures are words and sentiments that don’t ring a bell or resonate and can make people feel like outsiders.
- Affiliation is a euphemism (don’t you love euphemisms?) meaning that someone pays synagogue dues. In rare cases, someone may feel so connected to a Jewish Community Center that they feel they “go” there or “belong” there but by and large this term is asking if someone is a member of a synagogue. If we want to know if someone goes to a synagogue, we should ask that and then explain why “we” want to know that.
- People may be affiliated with many different things that bring them closer to Judaism and this question, implying synagogue membership, is outdated, not nuanced and doesn’t refer to the interesting places people go and what that brings them there. For instance, some people are affiliated with or connected to secular non-profits like food depositories, animal shelters, hospitals and educational programs. Volunteer work for these causes brings sacred purpose and is done in the name of tikkun olam (repairing our broken world).
- Some people have been turned off by synagogues and being asked over and over whether they are affiliated with a synagogue can feel like a reminder that they are outsiders, or even different from “good” Jews and that their disconnect is problematic. Maybe we should be asking people what synagogues could offer or feel like, and whether they would like to have clergy in their lives for counseling, life cycle events and learning opportunities. It’s not that people don’t want this. They are not sure if they will find these things in synagogues.
- Jewish leaders have a goal of increasing affiliation rates. There are many reasons for this. Interfaith families connected to congregations typically have high levels of Jewish behavior like celebrating holidays, sending children to religious school, etc. Jewish leaders want to ensure that people are “doing Jewish” because it is a civilization and a way of life worthy of living and passing on, and because we care about Jewish continuity. I think synagogues, in theory (and many in practice), are definitely the best vehicles for helping people live Jewishly and pass it on to the next generation. But because it is “positive” to be affiliated, it can be interpreted as “negative” to be unaffiliated, as though one is harming the Jewish people. Nobody wants to wear or own a negative label or have a finger pointed at them.
Language matters. Labels matter. This is how people end up feeling connected or disconnected. If we stop calling people “unaffiliated” and start talking about who they are, what they are interested in or what would make them want to join or help create an organized Jewish community, we may find more answers.
So many couples I marry have one partner who grew up at an area congregation but left after their bar or bat mitzvah. I have thought about creative ways to reunite this person and now this couple with their synagogue of origin, so to speak. There is probably still a picture of them from some class on the wall there! Then it occurred to me, why do synagogues let families just leave? If a family calls the executive director of a congregation to say that they are leaving, the conversation should end with them staying members unless they’re moving away or have a pressing need to leave the synagogue.
Why do people leave synagogues? Money. The synagogue can sympathize with the fact that the financial commitment is difficult to meet for many families. For some, they struggled to pay the dues in order to see their children through their bar or bat mitzvah and feel relieved to take these thousands of dollars of cost off their budget. Thus, the synagogue could say: You are not members because you pay dues. You are members because you have been part of this community. Anything you can contribute now that you are in a different stage of life will help our synagogue stay open and functioning. However, you are not off of our emails and off of our newsletter list and we do not bar you from holiday services because you need a break from the yearly dues after so many years of supporting the congregation in this way.
Whatever the synagogue then collects from this family will be more than if the family had left never to walk through its doors again. But now, won’t other people want to stop paying too? Each house of worship will have to figure out how this plan can work. Do they give post bar/bat mitzvah families a three year period of reduced dues and then hope that they have found value in the continued connection to the congregation and they can again make a bigger financial contribution? Money alone cannot make someone suddenly a “non-member.”
Another reason people may give for leaving a synagogue is that they don’t “need it anymore.” Now that their children are through this major life cycle event, the parents in the family don’t feel a need to attend the congregation. They are not Shabbat attendees, they don’t come for adult education or Torah study. They would like to come for High Holidays, but they are not going to pay $3,000 a year for this when they can be someone’s guest or just buy tickets. The response the synagogue could have is, “you are still members here.” We will still be in touch and you can still attend any or all programs of the Temple.
Then a conversation could take place (preferably in person) about what they would enjoy coming to. Do you like cooking? We have cooking classes. Do you like knitting? We have knitting circles? Downtown lunch and learns? Meeting occasionally with the rabbi to talk about your aging parents, trouble with your teenager, a new health diagnosis you are facing? Your own marriage issues? We are here for you. It turns out you don’t attend services because you can’t read Hebrew? We can help with this. We need to be relevant for people beyond bar and bat mitzvot.
We obviously cannot make someone stay a member who does not want to receive information from the synagogue and who has had a negative experience there. Some say that so much of the correspondence with a synagogue involves asking for more money: money for a building campaign, money for memorial plaques, etc. I think that most people would be thrilled to hear that they are still members, even if they can’t or won’t pay the same dues anymore.
Now, what about the people who do not call the office to say that they are stopping their membership. The synagogue knows who has just stopped paying. Those people probably receive a phone call and hopefully an in-person meeting to say, “We miss you…what’s going on?” When people have ties to a community, it is hard to leave. Let’s make it hard for people to leave.
Many rabbis I meet with me tell me that they need more members in their synagogues. They want to retain their current members while adding new members. Congregations have tried different models for making membership more appealing to more people, from suggested donations rather than membership dues to low cost membership for the first year or for people under 30. More and more congregations are going into secular spaces to try to meet potential congregants who may have misconceptions about synagogue membership or may not know all that a community has to offer.
There is much talk about what young professionals need and want. There is more and more talk about what newly empty nesters need and want and how to engage or re-engage them before they walk away from the synagogue where their children were called to the Torah as a bar or bat mitzvah. As a caveat to this thought, I meet so many couples where one partner had grown up at a local congregation but the family had “dropped out” after the bar/bat mitzvah and now they need to find a rabbi for a wedding.
I have been thinking about a possible new model for congregations. This is the Give and Take model of membership. What if congregations said to the wider community that they want people to associate with this congregation because:
- You live in the area.
- Judaism is best expressed and lived in community, from study and worship to holiday celebrations and life cycle events. True, Judaism is a religion anchored in the home, but “doing Jewish” with other people adds joy, support, depth, purpose, and more that can’t be felt when observing at isolated moments in private affairs.
- This community needs you to share your talents. Judaism is part of your story, part of your heritage and consciousness, and the intergenerational make-up of this synagogue will be enriched by you. Yes, this is a selfless act of volunteerism to benefit others who share part of your story, who are your “extended family,” but giving in this way will undoubtedly fill you.
- The Jewish community will change and adapt and learn from you when you are involved.
- You will need this community at times in your life and we need you now.
The way it works is that the person, couple, or family figures out what yearly financial contribution they can make to help sustain this local house of learning, worship, social justice, and fellowship. The new member then decides what they can give to the community in addition to money. Maybe it is time teaching in the religious school, preschool, or adult education realm. Maybe it is time sharing a background in PR, marketing, branding, website design, etc. Maybe it is time cooking for communal Shabbat and holiday meals. Maybe it is time visiting families with new babies or sitting with someone who has lost a spouse. Maybe it is job counseling. Maybe it is yoga classes. Whatever you do, the synagogue should make use of it. This is the “Give” part of the membership model.
The “Take” part of the membership model involves taking what those feel is a benefit. If people feel that they benefit from having a school for their children and for them to continue to learn about Judaism, then it has to be supported. If people feel that they benefit from communal holiday celebrations, there has to be space, prayer books, leaders, music, and food. People have to figure out what they value and find ways to keep those things running with vibrancy.
I know there is talk about how some people can’t articulate even why to be Jewish. Not only do most young professionals not want to join a synagogue, they feel no reason to enter one, investigate what’s out there, etc. Finding a rabbi for a life cycle event is one thing, but going to a temple is a whole other ball of wax. Judaism and religion are not on their minds. They are thinking about where to live, whether they like their jobs, whether they should marry their partner, how to keep a good relationship with parents. People think about having fun, how to make friends, whether they are happy. People think about the homeless, about their health, about international affairs. The environment, gun control, and whether all women will have access to safe abortions are topics discussed over coffee. People are secular. They don’t think about liberal religion on a daily basis. As I am writing this, I am sitting next to a neighbor at a coffee shop who said, “As a working mom I am just trying to survive!” Volunteering her time at a local temple would not see fathomable.
However, I am convinced that if this model began, and the people who are inclined to take part in the organized Jewish world find meaning in this Give and Take model, then the joy and sense of purpose and connectedness that they would garner from the experience would spread.
You may read this and say that all membership is give and take. You’re right, it is (or should be), but it needs to be made explicit. It needs to be organized with thoughtfulness and individuality.
What do you think? Could this work? Would people feel more engaged and committed in this model?
And through this, I haven’t even mentioned interfaith couples and families. For the partner who didn’t grow up with Judaism and for their extended family and friends who may find themselves at the synagogue, the community this person was actively giving and taking from would hopefully reflect their values and ideals as well. When people are active, not passive participants, their vision becomes reality.