- The FJMC, the male volunteer arm of the Conservative/Masorti Movement established its Keruv Initiative in 2000 with the goal of addressing the needs of the changing demographics of the Conservative/Masorti Movement. The FJMC has published three volumes devoted to outreach and has convened six rabbinic think tanks and an equal number of lay training programs in North America since 2003. The Keruv initiative is an ongoing developing project. The FJMC is currently in the process of field-testing a series of training manuals that have been under development for nearly three years. Our most recent publication The Role of the Supportive non-Jewish Spouse in the Conservative/Masorti Movement has been heralded as a visionary work.