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For New Greeting-Card Company, Chrismukkah Time Is Here at Last

This article is reprinted with permission of the JTA. Visit www.jta.org.

NEW YORK, Dec. 6 (JTA)--Some have called intermarriage the silent killer of the Jewish people--but for Minna Friedel Klug and her family, it may have been a lifesaver.  

"She believes they were spared only because my grandmother in Germany had married the love of her life, her next-door neighbor, just as the Third Reich was taking over," says Klug's grandson, Ron Gompertz. "He was Lutheran."

Today Gompertz--himself married to the daughter of a minister in the United Church of Christ--has taken the spirit of his grandmother's belief and given it a lighthearted spin.

Along with his wife, Michelle, Gompertz recently launched Chrismukkah.com. The site markets a line of greeting cards for interreligious families looking to harmonize the "December Dilemma," in which mixed couples struggle with how best to celebrate their faiths' divergent traditions--particularly when they have children.

"It's about tolerance. It's about understanding each other. It's about getting along," Gompertz says by phone, en route to the UPS drop-off site 20 miles from his rural Montana home to mail boxes of ordered cards.

And although he acknowledges that it is "not a real holiday," Gompertz says Chrismukkah can introduce families to each other's traditions "without being threatening or offending."

The Chrismukkah Web site, www.Chrismukkah.com, offers about a dozen holiday cards, including one depicting a reindeer with a menorah for antlers; another in which red and white candy canes replace candles in a menorah, and another showing "Chrismukkah Man," a rabbinic figure in a Santa Claus-like outfit.

While the Chrismukkah label is relatively new--the Gompertzes got the name from the Fox TV series "The O.C." in which a character has a Jewish father and Christian mother--Gompertz says it refers to "the way millions of people experience the holidays together each year."

Indeed, one-third of all Jews currently wed are intermarried, according to the 2000-01 National Jewish Population Survey. The study found that intermarriage is rising at a steady pace and stands at 47 percent.

A 2003 report by the Jewish Outreach Institute found that intermarried households may soon become a majority of homes with at least one Jewish member.

This fact is not lost on holiday card-makers, which were selling interfaith cards long before Gompertz got into the game.

"Cards are developed on consumer demand," says Deidre Parkes, a spokeswoman for Hallmark Cards Inc. "We started with one" interfaith card "in the late 1990s, and now we have eight."

Parkes says the company's interfaith Christmas-Chanukah cards are typically among its top 10 best sellers marking the festival of lights.

And although these cards make up less than 10 percent of the company's full line of some 100 Chanukah cards, melding the two religions' winter holidays is proving profitable for other companies as well.

American Greetings Corp. offers several such cards, including one depicting a Jewish Santa Claus urging on his reindeer: "On Isaac! On Izzy! On Eli! On Abe! On Levi! On Morty! On Shlomo! On Gabe!" Inside, the card wishes the recipient a "Merry Hanukkah."

For its part, the Chrismukkah site welcomes visitors to "the one place where you don't have to choose. Here you can have it all! Here we celebrate Chrismukkah!"

Rabbi Yitzchak Rosenbaum, program director at the National Jewish Outreach Program in New York, takes issue with this attitude.

"At least I would say to someone, Choose. Pick what you are," he says. "If I were Christian, I would be insulted by taking a Christian symbol and making it Jewish, and I am insulted by taking Jewish symbols and making them Christian."

But Nancy B., a Jewish woman in Los Angeles who is married to an African American Christian man, finds such cards amusing. "I say more power to them," she says.

Not everyone's as supportive of interfaith holiday celebrations. One e-mail sent to Gompertz denounces Chrismukkah as "disgusting and insulting to both Jews and non-Jews alike."

Still, Gompertz says, positive e-mail responses have outnumbered negative ones by about a 10-1 ratio, and the site offers the following disclaimer: "We respect people's different faiths and do not suggest combining the religious observance of Christmas and Hanukkah."

In a recent survey by the InterfaithFamily.com Web site, more than two-thirds of respondents said they kept their holiday celebrations separate. About 80 percent, though, said they celebrated both Christmas and Chanukah.

Although the Gompertz's cards are selling well--12-packs of the "Chrismukkah Bush" and "Oy Joy" varieties have already sold out--Gompertz insists he's not in it for the money.

"No matter how many Chrismukkah cards we sell this year, we're not going to make any money," says Gompertz. "It's about encouraging a dialogue. Interfaith marriage in America is one of the last cultural taboos. It doesn't get talked about much."

Hanukkah (known by many spellings) is an eight-day Jewish holiday commemorating the rededication of the Second Temple in Jerusalem at the time of the Maccabean Revolt of the 2nd Century BCE. It is marked by the lighting of a menorah and the eating of fried foods. Hanukkah (known by many spellings) is an eight-day Jewish holiday commemorating the rededication of the Second Temple in Jerusalem at the time of the Maccabean Revolt of the 2nd Century BCE. It is marked by the lighting of a menorah and the eating of fried foods. Hebrew for "candelabrum" or "lamp," it usually refers to the nine-branched candelabrum that is lit for the holiday of Hanukkah. (A seven-branched candelabrum, a symbol of the ancient Temple in Jerusalem, is a symbol of Judaism and is included in Israel's coat of arms.)
Chanan Tigay

Chanan Tigay is a longtime journalist for publications ranging from Agence France-Presse to The Jerusalem Report to JTA. He received an MFA in creative writing from Columbia University, has recently completed a collection of short stories and is at work on a novel. He starred in the feature film Hitler's Strawberries by Academy Award-nominated director Gian-Luigi Polidoro and in the Off Broadway hit Grandma Sylvia's Funeral. He lives in Los Angeles and is at work on a television pilot. Apparently, he's not the only one in L.A. trying to break into T.V.

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